Purple Shield is a Nationwide Leader in Final Expense Insurance

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Find a Plan online that works for you today
  • Coverage up to $25,000.

  • You can pay for your policy upfront, or make monthly, quarterly or annual payments for 3, 5, 10, 15 or 20 years, depending on how old you are when the policy is issued.

  • Anyone can qualify for our plans regardless of age or health.

  • All plans grow with tax-free interest and are paid out tax-free as well.

  • Applying is easy — no medical exam is required!

  • Our plans can be transferred from province to province. No need to worry if you move!

  • Get coverage instantly when you sign up online!

  • Get new coverage instantly online, no more waiting around.

Plans, Products, & Services

We offer a number of products and plans to fit everyone’s needs including funeral insurance, worldwide travel plans, and final document services.

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Different Name, Same Value

Our insurance products are underwritten by Assurant Life of Canada, the largest funeral funding company in Canada. We offer the same value, just under a different name.

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Helping Canadians for over 80 years

Rest Assured has worked closely with Canadians for over 80 years. We are known and trusted by those who need help addressing their end-of-life needs.

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Get covered fast

Planning ahead is never easy, but we have the expertise to help your loved ones take care of and manage expenses after you have passed away. Our online checkout provides a reliable and convenient way to find a plan that works for you.

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What our community is saying

Sadly, my brother passed away this past winter. We made one phone call to Purple Shield they took care of everything from beginning to end. The service was amazing and they really helped us through a difficult time.

Vince Depasquale

Satisfied Customer

The staff are superb in their explanation of available plans and cost. They answer all your questions, but the best is their staff-warm, welcoming and it is just like having a conversation with family.

Bev Knorr

Satisfied Customer

Amazing company and phenomenal staff. Some of my family members have had plans and it sure made things easier when they passed away. I have a plan for myself as well.

Jennifer Wiebe

Satisfied Customer

Get Coverage Online Today to bring peace of mind

At Canada Purple Shield, we are a company that offers products designed specifically for funeral expenses. We help individuals provide for their funeral plans by funding those expenses ahead of need. We do this by working closely with local funeral homes across the province.

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